Data Insights Meets Real-World Observations
At Beyond The Field Consulting, we elevate standard Category Management principles with our unique blend of hands-on retail experience and a pragmatic focus on real-world store dynamics. True category success hinges on understanding both the spreadsheets and the shopping basket. We know the value of balancing data on a screen and the actual behaviour in an aisle.
We combine:
- Your Data: Robust analysis of sales, loyalty, and market trends, providing the quantitative foundation
- Our Retail Insights: Decades of practical knowledge about shopper behaviour, effective promotional mechanics, and what truly makes products stand out in a physical store
- Comprehensive Store Observations: Critical, on-the-ground understanding of how categories perform across diverse store formats and sizes, how shoppers navigate shelves, and where untapped opportunities lie on the fixture
This holistic approach allows us to create compelling narratives and strategies that help you win where it truly matters – in the store, on and off the fixture.
Your Flexible Category Management Partner
Even businesses with established Category Managers can benefit from fresh perspectives and surge support. Beyond The Field Consulting is designed to seamlessly supplement your existing team, providing crucial expertise when you need it most.
We typically partner with businesses to:
- Manage Workload Surges: Provide immediate, expert support during peak periods, such as a major range review for a key retailer, ensuring your existing team isn't overwhelmed and critical deadlines are met
- Navigate New Channels: Offer specialized guidance and insight when expanding into new retail channels or store formats (e.g., transitioning from convenience to superstores), ensuring a smooth and successful launch
- Enhance Capabilities: Bring a fresh pair of eyes and external expertise to improve your team's existing Category Management capabilities as your business expands and faces new challenges
While we deliver exceptional value to businesses of all sizes, we believe we can be particularly transformative for challenger brands and growing companies that may not have the luxury of a large, in-house Category Management department. We can provide the strategic thinking, data analysis, and crucial retail perspective that can be challenging to build internally.
Our targeted strategies can be specifically designed to identify and capitalise on opportunities for increased distribution points for your products, getting you into more stores and better, more visible positions. We translate complex data and observations into clear, implementable plans that resonate directly with retail buyers and drive tangible results.
Let Beyond The Field Consulting help you transform your category performance, optimise your presence, and secure sustainable growth.